Purpose: This creative project was months in the making. We projected images and messages onto prominent buildings as a publicity stunt to highlight our Save Rimrose Valley campaign and to remember our former trustee, Hazel Davies.
Funder(s): LUSH
Date: April 2024
Details: On Saturday 20th April, we hit Liverpool city centre to ask for people’s help to Save Rimrose Valley. We worked with a local projection company and our core messages were up in lights on landmarks across the city. We called on people to help us to stop the road. The publicity we got from this action resulted in a spike in followers online and grew support for both the campaign and our charity.
Watch our film here: